Thinking about PPC as a way to diversify your online marketing spend and reach more customers? There are many good and many bad reasons to jump into the pay-per-click game. This summary is a follow up to a post we wrote a year ago on the same topic. See which of these categories you fall […]
Pay per Click (PPC)
Aim for Better ROI with Retargeting
We’ve talked about retargeting a few times before and you’ve certainly seen it in action when you’re on the web. This type of pay-per-click advertising is all about enticing the folks who’ve visited your site to give you a second look, and it can be a great way to convert a few customers who may […]
5 Reasons Why PPC May Be a Good Idea
You’ve probably heard our broken record speech about how cautious we are in recommending a pay-per-click (PPC) advertising spend. The reality is that there are still thousands and thousands of small businesses overspending on online paid advertising, without much or any tracking in place to determine whether that spend makes any sense. So PPC is […]
To PPC or Not to PPC
Almost all of our clients want guidance on how aggressive to be with Pay-per-Click (PPC) advertising. Many of our clients’ competitors are running PPC, and frankly, they’re spending a boatload on it. So when is it a smart move, versus a giant drain to dump money down? A Little History A couple years ago, we […]