Sector45

Internet Web Online Marketing

Pay per Click (PPC)

With Big Brands Pulling Back on PPC, What’s Your Play?

The economy is changing. No duh, right? And while it may seem like there’s loads of bad news and plenty of challenges ahead, we see several opportunities for practices that are looking to take advantage. Part of the reason some of the biggest tech company shares have been hit hard this year is the pullback […]

Want to Beat the Stock Market? Invest in PPC

The stock markets have been on an absolute, and to many observers, unexpected tear since the middle of March. Many wonder how much further they have to climb, and it’s anyone’s guess. At the same time, cosmetic practices have seen unprecedented demand for a wide range of reasons. This high level of demand has also […]

Should You Try to Market on Reddit?

If you spend any amount of time online, you’ve probably heard of Reddit. One of the 10 biggest sites on the internet, Reddit boasts about 46.7 million searches per day from its more than 330 million active users, and those users have formed more than 138,000 niche communities within their ranks. Targeting a laser-focused niche […]

Why Facebook Ads Are No Longer Optional

We’ve written about Facebook Ads before, and whether you should bother with them. Well, gather round kiddies. It’s time we talked again. It’s nearly 2018, and Facebook is now one of the fastest growing ad networks. With over 5 million advertisers now on Facebook, what was once merely an option worth considering is now a […]

Why Your Business Needs 360 Marketing

It’s easy to adopt an obsessive, celebrity-crush-level focus on getting your website to one of those coveted top spots in Google’s search engine rankings. But with all signs point to Google dialing way back on mobile organic in favor of pushing paid ads front and center, we were recently reminded how important it is to focus […]

Content Strategy: How to Not to Crash and Burn

It sounds obvious that companies should have a content marketing plan in place but you’d be surprised at how many business websites just start cranking out the content without planning sufficiently for it. Well, flying blind with no content strategy in place is the easiest way to crash and burn. So what exactly is a […]

Should You Bother with PPC?

Oh, pay-per-click. You and your enticing promises to snare gobs of traffic in your giant net and dump a huge payload right on a website’s doorstep…and all for the low, low cost of an entire marketing budget and then some. We kid, we kid! (Mostly.) When done correctly, PPC costs can be totally manageable without […]

Facebook Advertising – Should I or Shouldn’t I?

You may not realize it, but Facebook isn’t showing all of your posts. Not even to your fans and followers. Wait, what the h!#$? We talked about this a while back so if you haven’t been paying attention, listen up. If you are a business, Facebook is a pay to play proposition. If you are […]