With over 20 years of marketing experience, we have a very good sense of what works to make the most of your online marketing dollars. Sadly, our clients are often led astray and end up signing up for, shall we say, questionable marketing investments. At the same time, it’s all too easy to reach for […]
Business Operations
The 5-Step Method to Grow Your Patient Base
With everything in your life getting more complicated, we’re excited to offer you a pretty darn simple formula for growing your aesthetic practice. Can it really be this easy? It can! But spoiler alert: the devil is in the details and your mileage will vary depending on how well you execute on each step of […]
How to Survive the Productivity Pinch
Whoever said “may you live in interesting times” sure is having a good laugh these days. The 2020’s have been a wild adventure so far! As business owners ourselves, we’ve seen firsthand how an environment filled with distractions, health challenges, burnout, inflation, scarcity and other complications makes it harder to run a business. And we […]
Is Your Lead Management Process Broken?
We work our buns off to build your business online and deliver high-quality patient prospects to your phones and email Inboxes. For most of our clients, that’s where our work stops and their internal work of nurturing each lead begins. Here’s a checklist to make sure you’re doing what it takes to make the most […]
How to Track Your Online Marketing Performance in an Age of Locked Down Data
One of the most appealing aspects of online marketing has always been its trackability. Unlike spending on radio ads, billboards, local magazines, or other offline media, it’s easy to see how many people responded to your online campaign and became patients. Or at least it was. While we can still do a very good job […]
Your Internal Marketing Team Is Essential
We work hard to help our clients earn more business online. But we gotta be honest about something. The work we do pales in importance to the work you and your office staff do to convert patients, provide excellent service, and keep them coming back again and again. We’ll also let you in on another […]
C Is for Cookie
Web cookies have been following users around the Internet for well over two decades. But with an increased focus on user privacy on the very near horizon, that’s all about to change. So if the people visiting your website won’t be tracked by cookies, how will you know what they’re up to? Why Are Cookies […]
Making Your Website More Accessible
From parking spaces to curb cutouts and accessible restrooms, you (or the landlord for your practice) have already done plenty to make your physical office accessible for physically challenged or disabled persons. But what about your medical website? How easy is it for people with low vision, physical impairments, and other challenges to learn more […]