Climbing the search engines is a two step process. First, we perform search engine optimization (SEO) tactics on your site itself so that your site is all set to play nice with Google, Bing and others. Then, we market your site to the search engines (SEM) to show why you deserve to earn top rankings.
Search Engine Optimization (SEO)
You thought bulding a website was going to be enough to get you ranked on the search engines. Actually, that's just the beginning. Chances are your web designer knew little to nothing about getting ranked except some offer to "submit your site to search engines for $99." Uh-oh.
Small business SEO is about the specific tactics performed to spruce up your website pages so that they are easily digested by the search engines and recognized as worthwhile resources. Even today, many web companies don't take this seriously or use sloppy code so they can save a few bucks. So before Sector45 can move forward with your site optimization, sometimes we have to take a few steps backwards first.
The one thing you will realize about working with Sector45 on your small business search optimization plans is that we are not like most search engine marketing firms. We spend the time to educate you about what we do and why it works. We back up everything we say and do with data and analysis. And every month we deliver metrics to each client showing where they stand so we can plot a course for where they're headed.
Search Engine Marketing (SEM)
So you've taken the time to build a thoughtfully optimized website. Now the real work begins. You need to show Google and the other search engines that you exist and that you deserve the attention of web searchers. Our search marketing services include tried and true tactics each month to show the search engines that you're in it to win it.
This means putting together content and resources on your site that matter to customers in your space. Engaging content makes customers happy. Search engines stay in business by satisfying the interests of web searchers, and when you help them in this goal, they'll go out of their way to reward you with top rankings.
Each member of the Sector45 team is a search marketing expert. We build sites the right way, we optimize the right way, and we carry out ongoing search marketing tactics the right way. A word of caution to those of you looking for a "set it and forget it" solution: staying ranked on search engines is a lot like paying your electric bill. If you stop, eventually the sign on your building will go dark. Our goal is to help you be smart and efficient with your monthly web invesments.