CALL US It’s time to start email marketing again. With the onset of Social Media channels, traditional email marketing temporarily went by the wayside for a lot of businesses while they got caught up in marketing on Facebook, Twitter, etc.
Now, with the massive increase of smartphone usage, it’s time to start focusing on your email subscriber list again.
According to ReturnPath, email viewership increased 34% from October 2010 through March 2011 on mobile platforms. At the same time, webmail and desktop email viewership decreased by 11% and 9.5% respectively. Desktop email reading still rules but mobile viewership is spiking on the weekends. The use of iPad viewing has exploded with a 73% increase in email opens.
What does this mean? Well we already know that permission based marketing is more powerful than any other form of advertising. Your opt-in subscribers have granted you permission to reach out to them. The increase of mobile usage has made it much easier for you to talk to your fans but also to new prospects by encouraging your subscriber list to share with friends.
Email marketing is easy to build, measure and is cost effective. Sector45’s Email Marketer can help you turn your email leads into buyers. For more information check out Email Marketing.
