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Archive for the ‘Business Operations’ Category
Your Business Is Wasting Time on Twitter
Sure, some businesses (and even more celebrities) are seeing a nice return on the time they invest tweeting. But why are you wasting time on it? Out of the claimed 500 million Twitter accounts, about 200 million are considered active and of that, the majority are people tweeting a variety of nonsense to get reaction [...]
Me Too Marketing
I’ve used this term on and off for a few years now and I swear someday I will write a book about it. I the meantime, Me Too Marketing is something I see happening in just about every business segment across the map. me too mar-ket-ing noun Advertising and promotional decisions made by a business [...]
Reputation Management in 2 Simple Steps
We’ve all heard stories about a few grumpy (or in some cases, irate) customers making it their personal mission to tarnish a business’s reputation online. To defend their name, many businesses go into full “circle the wagons” mode, pursuing legal action or hiring some “specialist” in reputation management to go on the offensive. But the [...]
5 Impacts of the 2013 HIPAA Updates
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) has seen very few changes to its Privacy Rule since its original enactment back in 2003, despite the massive technological advancements we’ve seen since then. Protected Health Information (PHI) such as electronic health records and patient payment information is now increasingly stored in electronic form, [...]
3 Ways to Win the Content Arms Race
The secret is out. You’re no longer the only one who knows that content marketing is the key to a winning SEO strategy; all your competition knows it too. This means you’re now entering a constant attempt at one-upsmanship that resembles nothing so much as an arms race. How can you get ahead? 1. Get [...]
6 Ways to Beat Your Competitors Online
There is one thing in business you can always count on being a thorn in your side: your competition. It’s one of the only forces you cannot control and they can be an unpredictable threat to your business. They are always out there willing to sell their product less than yours or give away more [...]
And You Wonder Why You Are Going Out of Business?
A few years back, I wrote series of blogs about doing business in today’s fast-paced, Internet-connected world. (For reference, or if you just want to be a true groupie, you can see them here, here, and here.) I’m shocked to see that over two years later, businesses still don’t get it. Two weeks ago, we [...]
Flying High in the Cloud
For the last year or more we are constantly hearing about “working in the cloud” and “cloud computing” and how it can change the way you do business. For those that don’t know what the “cloud” is, essentially it means having all your work, programs, files, etc. out on the internet instead of stored or [...]
Is Your Business Email Broken?
We are constantly asked by clients to help them fix their email. Most people assume that if you work on their web site that you are also responsible for their computers and email. Many web companies offer basic email services as a courtesy to clients but it’s not their focus nor do they want to [...]
Why Your Business Is Failing: You Don’t Respond
Three times this week alone I have emailed companies that are vying for my business and they don’t take the time to respond. Why would I do business with them? I get that you might be busy but it takes just 15 seconds to respond with “Thanks, we got your email. We are a little [...]
