We’ve talked before about the idea of a Twitter superfan or superuser, but this often-neglected group of users can help your business on multiple levels beyond just the one social media outlet. What They Are These are people who love what you do and who you are; they live and breathe your product and can’t […]
Archives for April 2013
Your Business Is Wasting Time on Twitter
Sure, some businesses (and even more celebrities) are seeing a nice return on the time they invest tweeting. But why are you wasting time on it? Out of the claimed 500 million Twitter accounts, about 200 million are considered active and of that, the majority are people tweeting a variety of nonsense to get reaction […]
Me Too Marketing
I’ve used this term on and off for a few years now and I swear someday I will write a book about it. I the meantime, Me Too Marketing is something I see happening in just about every business segment across the map. me too mar-ket-ing noun Advertising and promotional decisions made by a business […]
Reputation Management in 2 Simple Steps
We’ve all heard stories about a few grumpy (or in some cases, irate) customers making it their personal mission to tarnish a business’s reputation online. To defend their name, many businesses go into full “circle the wagons” mode, pursuing legal action or hiring some “specialist” in reputation management to go on the offensive. But the […]