Blog
Archive for March, 2012
The Two-Tenths Rule
Two-tenths of a second is all it takes to make or break your business. Don’t believe me? If you have a website, you’d do well to listen. American Express’s Open Forum tells us that two-tenths of a second is all it takes for visitors to form a first impression. And, you know what they say [...]
Happy Birthday Twitter…I Guess
This week we saw the 6th birthday of Twitter. At six years old the business is still not making any money. I remember when they first launched their About Us page actually said something like “we are still exploring ways to make our service profitable but don’t worry we are well funded.” Six years later, [...]
Design It Right, or Stay Home
If your website looks like a high school student’s class project, it just doesn’t matter how good your product is. You can forget about doing business online. Of course, if you’re not online these days, what’s the point of even going into business? Your site is the hub of your online existence, but you’d be [...]
Why Your Business Is Failing: You Don’t Respond
Three times this week alone I have emailed companies that are vying for my business and they don’t take the time to respond. Why would I do business with them? I get that you might be busy but it takes just 15 seconds to respond with “Thanks, we got your email. We are a little [...]
Email Marketing – It’s Time to Start Again
It’s time to start email marketing again. With the onset of Social Media channels, traditional email marketing temporarily went by the wayside for a lot of businesses while they got caught up in marketing on Facebook, Twitter, etc. Now, with the massive increase of smartphone usage, it’s time to start focusing on your email subscriber [...]
Why Are You on Pinterest?
Are you using Pinterest because it’s cool, or because everyone else is? Here’s a business case perspective on why you may or may not need it. Pinterest.com is a rapidly growing social network where you can share photos and videos and “pin” them to your page. Think of it as a giant corkboard on your [...]
