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No business wants to spend money on advertising, but the dream has always been that if you have to spend, it would be great if you could just hand over an amount of money and know it’s delivering the most possible revenue in return. That was always hard with traditional media like print, radio, TV […]
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Is Your Website Ready for “Google Zero”?
Here’s a thought experiment: what would happen if Google search disappeared tomorrow? Who would be finding and interacting with your website? We pose this question not because client sites might lose all their Google search traffic anytime soon. But with so many other ways to interact with your brand online – social media, AI tools, […]
Is Your Website a Dinosaur?
We bet most of our clients, and most cosmetic practices across the country, think they have at least an OK website. We can hear the excuses already: But we’re here to tell you that even a site that looks great on the surface and seems “good enough” may be placing you at a serious competitive […]
On the Menu: AI Slop or Secret Sauce Pizza?
Before you think Sector45 has reincorporated as a ghost kitchen, let’s clarify that what we’re talking about in this article has nothing to do with food, exactly. But it has everything to do with how tasty your content is to the AI and traditional search engines that matter, and ultimately to the real live people […]
How AI Optimization Is Paying Off for Our Clients
As most of our clients know, we’ve spent the past six months implementing marketing tactics designed to influence AI engines including Gemini, ChatGPT and Claude. We’re on the leading edge of what we’re calling AI optimization or “AIO,” and it’s been long enough now that we figured it would be time to assess what’s […]
3 Ways to “AI-Proof” Your Content
AI tools have gobbled up mountains of info in the quest to create the most all-knowing thing our world has ever seen. Whether you see this as a frightening or hopeful turn of events, one thing is certain – much of your expertise and brand info has already been slurped up, integrated into “AI Answers” […]
Paid Ads Are Dominating Search – Here’s What You Can Do to Compete
It shouldn’t be news to anyone who’s done a Google search recently, but traditional organic listings are getting hammered lower and lower on search results pages. And no surprise, clicks from organic search results continue to drop. It’s trendy to say that all that traffic is now staying on Google, thanks to AI overviews and […]
Where Is AI Getting Its Medical Info?
As artificial intelligence (AI) searches and conversations continue to increase and gradually take the place of traditional web search methods, it’s becoming increasingly important to understand which information these AI tools are relying on when formulating recommendations. In the context of medical searches, our clients are fighting to earn mentions through relevant, timely content that […]
