A great article came out this month on old school SEO. In short, cookie-cutter search engine optimization approaches simply cannot work any longer as Google has figured out all the tricks these shady, we-can-rank-you-first-for-$150-per-month companies are doing.
These days, the first thing we do for new clients is usually damage control to clean up bad links and bad marketing. We’ve seen everything from a plastic surgeon getting links from a bakery to PPC campaigns so poorly managed that a client was spending several hundred dollars per month on terms completely unrelated to their industry.
Even though Google is much more sophisticated than it was even 3 years ago, shady companies are still doing bad work for thousands and thousands of businesses online. The solution? Take a more vested interest in your online success. It may be tough and it may feel like you don’t have the time, but you have to learn the basics of search engine optimization and search engine marketing (SEO/SEM) so you can assess whether the vendor you hired is doing a good job or not.
Sector45 is all about educating our clients (and our prospective clients) on how to be successful on the web. We’re candid about exactly what we do and what our clients need to do to make the most of their marketing efforts. We encourage you to do yourself and your business a favor by spending some time learning basic SEO/SEM and the importance of doing it right. We just wrote a whitepaper on this so feel free to download our whitepaper here. It’s free to all.